Build Rapport over Facebook

We believe that companies will increasingly compete on treating people excellently.

How do you treat people excellently? You respond to people quickly. You help people feel like they belong. You personally connect with people: you care about who they are, what they think, and what they do.

The trend is most visible in customer support, but it will not stop there. It will affect sales, business development, and every other way in which companies communicate. As a result, more of us will spend significant amounts of time building rapport with people. Many of us already do.

How do we establish rapport in an increasingly online world? It's simple: we interact with people on social networks like Facebook, Twitter, and LinkedIn. But if you're at all like me, you're too busy to go to multiple sites. This is why Rapportive brings your network into one place — your inbox.

Since our accidental launch, we've shown your contacts' recent tweets. With our LinkedIn integration, you can grow your network from Gmail. Today, we are excited to announce that we've integrated Facebook right into Rapportive.

You can add contacts as friends on Facebook. You can see their Facebook posts. You can see attached photos. You can 'like' and respond with comments. You can even watch attached videos. And you can do all of this without ever leaving Gmail.

Building rapport has never been this easy, or this much fun.

Enjoy!

Grow your network with Rapportive

We've never had more demands on our time, or more ways to spend it. It's never been easier to neglect things which aren't urgent, but which are good for us. Like eating well, exercising, or filing receipts. There is one other thing I regularly forget to do: grow my professional network.

We all know that relationships matter. Networks like LinkedIn can remember all of our previous colleagues, and can track what they're working on now. This could be an invaluable resource for every one of us. But for me, it doesn't quite work: my LinkedIn network does not represent who I've worked with. I rarely remember to go to LinkedIn and update my network; when I do, I forget to connect with everybody that I should.

LinkedIn is great at knowing your network, but it's not great at knowing who to add to your network. That's why we've integrated LinkedIn into Rapportive. You can now add contacts to your LinkedIn network without ever leaving Gmail.

To add a contact to your LinkedIn network, just click "Connect" in their Rapportive profile. You can enter a short message, click send, and you're done. When your invitation is accepted, your contact's profile will show that you are connected.

This is the kind of feature we love to make: it not only saves time, but also quietly reminds us to do something worthwhile – at precisely the moments when we're ready to do it.