We believe that companies will increasingly compete on treating people excellently.
How do you treat people excellently? You respond to people quickly. You help people feel like they belong. You personally connect with people: you care about who they are, what they think, and what they do.
The trend is most visible in customer support, but it will not stop there. It will affect sales, business development, and every other way in which companies communicate. As a result, more of us will spend significant amounts of time building rapport with people. Many of us already do.
How do we establish rapport in an increasingly online world? It's simple: we interact with people on social networks like Facebook, Twitter, and LinkedIn. But if you're at all like me, you're too busy to go to multiple sites. This is why Rapportive brings your network into one place — your inbox.
Since our accidental launch, we've shown your contacts' recent tweets. With our LinkedIn integration, you can grow your network from Gmail. Today, we are excited to announce that we've integrated Facebook right into Rapportive.
You can add contacts as friends on Facebook. You can see their Facebook posts. You can see attached photos. You can 'like' and respond with comments. You can even watch attached videos. And you can do all of this without ever leaving Gmail.
Building rapport has never been this easy, or this much fun.